“The Odd Squint”

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Be you, just sound like you.

There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, you still have more work to do. Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it.

Your goal should be to make it feel, sound right, for right now. Later will take care of itself. It always does.

And the image? Actually, it’s a piece of packaging that found its way into a product received. When stretched out does it look like a hat, a Noddy Hat if you’re British, otherwise an Elf’s Hat maybe? Like all ideas, it’s down to your imagination. And maybe — the odd squint of your eyes too?