Common Ground in the UK is a small, grassroots organisation that collaborates openly to reconnect ordinary people with nature and inspire communities to become responsible for their local environment. They wanted to build identity and pride in all of us. They wanted to express our continuing history, and encourage the harbouring of memories. They wanted to perpetuate the knowledge of everyday life and local culture on our doorstep. This ad and poster was the result. And the T below? Think William Wordsworth.