From the US archive. It was a magical time in 2000 to portray the future, and kickstart “e” business. Taking IBM from 183rd to 3rd most valuable brand. And sitting with the brightest computer minds and inspiring the world of business as to where we might be headed. Here’s a simple example: A publisher could open an online store for books, movies, and music on the Internet. Sound familiar? We also had help from the Egyptians in the Museum of London, Spider Man in New York, NASA and a classic coat hanger. Peter was a worldwide creative director at Ogilvy NY, on the IBM account.