Hotel Stories

Peter was raised in a Hotel in the North East of England and boarding schools in the West and South of Scotland. At 22, Peter lost his beloved Austrian Mother (a Swiss trained hotelier) to breast cancer. His Father a Scot, never fully recovering, kept her memory alive by continually retelling Peter these Hotel Stories from the swinging 60s. Here are the first 7, dedicated to Ernestine and Alexander's love for one another.

BELOW ARE A SELECTION OF BRANDS PETER HAS COLLABORATED WITH

Like Hotel Stories, expect your brand to reveal the emotional truth that lies within. Expressed in human terms, heartfelt customer stories reveal your brand’s true identity. And negative ones help you improve. Let us explore the emotional opportunity for your brand together. Peter is available at black6@me.com

So — who is Peter? A former student of Typography at the London Institute, Peter is also a writer with experience as an art director/creative director, and a co-founder of the JFK Unspoken Speech Project. (Shown under “Some Work” above) This magical journey, traditional and digital, began in London over thirty years ago. As an Art Director, Peters’ adventures go from Saatchi & Saatchi, Yellowhammer, WCRS & Howell Henry in the Kingdom to Ogilvy, Euro, Martin, Goodby Silverstein, Slingshot, Nerium, and Revital U in these United States.

Peter has lectured in the UK at Buckinghamshire, Hull, Bath, and Southampton Colleges of Art. Here in the U.S. Peter was an Adjunct Professor at VCU Brand Center. Also lecturing/teaching at the Creative Circus, Miami Ad School, California College of Art, SMU, SCAD, OU, Texas A&M, and Delaware. Currently living in Midlothian, Virginia, USA.

Peter was raised in the 60s, between boarding schools in the West and South of Scotland — and a Hotel in the North East of England. Here, Peter was taught and practiced the art of customer-centric service — by his Austrian Swiss trained hotelier Mother, Ernestine. Apart from his brilliant Mum & Dad, Peter’s favourite character was his boxer dog, Bodo. “Aye”, that’s him above with Dad, the naughty “wee rascal”. Fast forwarding, Peter is currently writing several short “Hotel Stories” from this period of his life. The first 7, available for your pleasure on this site.

Oh! You can meet Peter in the video below. With that, thank you for visiting.